Last MONDAY ADELE’s “Hello” music video was the new VEVO record holder, delivering over 27 million views in its first 24 hours. “Hello” made its official digital debut exclusively on VEVO at 3a (ET) on OCTOBER 23rd.
ADELE took over first place from previous champion TAYLOR SWIFT, whose “Bad Blood” video scored 20.1 million views in its first 24 hours after its MAY 17th debut earlier this year.
Now ADELE is on the verge of yet another record. “Hello” has become the second-fastest video to notch 100 million views on YOUTUBE.